Google ad retargeting – top 7 rules to follow for success – J.R. Fisher

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Google ad retargeting. Top 7 rules to follow for success. In this video, I’m gonna give you the top seven rules that you need to follow to get real success with ad retargeting in Google. At the end of this video, you’ll be able to create these ads with ease.

There’s no replacement for paid SEO, however, there are ways that you can augment that SEO using paid traffic. It also helps you to give that customer a better user experience because the information that they’re seeing is actually targeted towards them now.

One tactic that has really taken off in the past few years is 1:45 – AD RETARGETING

Here are the 7 steps to help you navigate your retargeting campaigns:

2:04 – UNDERSTAND HOW RETARGETING WORKS
2:27 – AVOID AD EXHAUSTION
2:49 – DEPLOY AUDIENCE SEGMENTATION
3:13 – DETERMINE AD DURATION
3:38 – FRESHEN UP YOUR AD CREATIVITY
4:00 – KNOW YOUR AD SIZES
4:24 – FIND THE RIGHT TOOLS FOR YOUR AD RETARGETING

Here are some tools that I recommend you use for your ads retargeting:

4:40 – AdRoll
5:16 – ReTargeter
5:37 – STA Media Group
6:14 – eBay enterprise
6:40 – Rubicon
7:14 – Meteora

Now, these seven things aren’t going to completely teach you everything you need to do when your ad retargeting but they’ll get you headed in the right direction and that’s what really counts. Once you get headed in the right direction, you’re gonna learn from your ad campaigns, you’re gonna figure stuff out, you’re gonna learn what works and what doesn’t work. Keep in mind, you’ve got to keep testing, you got to keep trying different things.

I see a lot of people who will try one or two ads and say ads don’t work for me. Ads work for everybody as long as you continue to do it and you continue to test new things.

Have you tried to do any retargeting ads yet? Do you have questions about retargeting ads? Put your comments below, I’d love to hear them.

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